Palmetto Moon opens first Missouri store in Branson on Aug. 29

Palmetto Moon will open its first Missouri location on Aug. 29 at Tanger Outlets Branson, marking the retailer’s 10th state. The grand opening brings giveaways, brand activations and new job openings to a tourist-heavy market the company says fits its family-focused customer base.

Why it matters: - Palmetto Moon’s Branson store is the retailer’s first in Missouri and its 10th state overall. - The opening adds a new shopping option at Tanger Outlets Branson for both local residents and the city’s visitor base. - The company is also hiring for part-time and full-time roles at the new location.

What happened: - Palmetto Moon will celebrate the grand opening of its first Missouri store on Saturday, Aug. 29, 2026. - The store is located at Tanger Outlets Branson, 300 Tanger Boulevard, Suite 109, Branson, Missouri 65616. - Doors open at 10 a.m. - The opening is being promoted as an all-day event with exclusive offers, giveaways and in-store experiences.

The details: - The first 200 shoppers who make a qualifying $50 purchase will receive a custom YETI 20 oz. tumbler. - Guests can spin to win prizes every 30 minutes throughout the day. - Hourly grand prize drawings will include items such as a YETI Tundra Haul cooler. - From 3 p.m. to 5 p.m., the event will feature free sweet treats, additional giveaways and a special in-store activation with Local Boy Outfitters. - Palmetto Moon is asking guests to RSVP and follow updates on its official Facebook event page. - The Branson store will carry brands including YETI, Local Boy, FP Movement, Drake, Lulu Mac and Turtlebox. - The store will also stock Palmetto Moon’s 2-for-$30 graphic tees, locally inspired gifts and seasonal home décor. - The Branson location will offer collegiate apparel for the University of Missouri. - Palmetto Moon is currently hiring for part-time and full-time positions at the Branson store. - Job applicants can apply through the company’s careers page.

Between the lines: - The Branson opening extends Palmetto Moon’s Southern lifestyle retail model into a tourism-driven market with strong family and regional identity. - The company is leaning on branded giveaways and local partnerships to drive foot traffic and build early awareness. - University of Missouri apparel suggests Palmetto Moon is targeting local school spirit as part of the store’s merchandising mix.

What's next: - Palmetto Moon will share event reminders, sneak peeks and opening details on social media leading up to Aug. 29. - The company will look to turn the Branson launch into a foothold for Missouri expansion. - Palmetto Moon said it wants new team members who are passionate about customer service, community connection and Southern hospitality.