MyCarePro expands health coverage guidance to 32 states

MyCarePro has expanded its health insurance guidance and enrollment support services to 32 states as it targets nationwide availability by year-end. The move comes as consumers, employers and brokers navigate COBRA, Medicare and other coverage decisions during job loss, retirement and other life changes.

Why it matters: - MyCarePro is expanding access to health insurance education during moments when people often have limited time to choose coverage. - The service is designed to help consumers compare COBRA, Marketplace plans, off-Marketplace plans, short-term coverage, Medicare options and supplemental products. - Employers can use the service to support offboarding and reduce the administrative load tied to COBRA transitions.

What happened: - MyCarePro said it now operates in 32 states and is working toward nationwide availability by year-end. - The company supports individuals, employers and brokers with education and enrollment guidance tied to health coverage changes. - The expansion covers Alaska, Arizona, Colorado, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North Carolina, Nevada, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia and Wisconsin. - Company leadership said additional state launches are planned throughout the year.

The details: - MyCarePro was established in 2025 to help people better understand coverage options and enrollment pathways. - The company builds on employee benefits experience dating to 1990, when BenePro and AdminPro were founded. - Licensed insurance professionals help consumers evaluate options based on eligibility and financial considerations. - The service is free for employees, employers and brokers. - Consumers do not need to enroll through a MyCarePro agent to receive information about available coverage options. - MyCarePro also helps employers that provide COBRA subsidies, including when those subsidy periods end and workers need to explore alternatives during special enrollment windows. - The company says it does not offer every plan available in each area and that any information provided is limited to plans it does offer in that area. - Consumers are directed to Medicare.gov or 1-800-MEDICARE for information on all options.

Between the lines: - The expansion reflects rising demand for clearer guidance as Americans move between jobs, retirement and Medicare eligibility. - MyCarePro is positioning itself around education first, not forced enrollment, which may appeal to consumers looking for comparison help rather than a sales process. - The company is also leaning into employer concerns about smoother transitions and fewer COBRA-related administrative tasks.

What's next: - MyCarePro plans to keep adding states through 2026 as it moves toward nationwide coverage. - The company expects interest in COBRA alternatives to remain strong as more consumers compare Marketplace plans, family coverage, Medicare solutions and supplemental insurance products. - President and CEO Kristopher Powell said the expansion strategy will stay focused on helping consumers make informed decisions during life transitions. - Powell said many consumers may find alternatives to COBRA that better fit their needs and budgets.